AI Moderator is built for anyone who wants to uncover user insights and scale them across their organization — from junior and senior researchers to designers, PMs, and beyond. By making trust and rigor the default for running interviews, Maze’s AI Moderator empowers teams to reach more users, overcome resource constraints, and make better product decisions faster.

AI-moderated interviews in Maze are best for early-stage, generative research at scale, like market research, problem discovery, or validating if a problem is worth solving. By automating the interview process, AI Moderator makes it possible to reach more people, uncover broader patterns, and fuel decision-making with insights that would be difficult to capture otherwise.

Recruiting participants for AI-moderated interviews follows many of the same principles as traditional research—you still need to define your target audience, create screening questions, and ensure participants represent real users of your product.

With Maze, you can recruit participants through multiple flexible options:

* Use a shareable link or In-Product Prompts to invite your own users

* Access the Maze Panel, a marketplace of vetted research participants

* Invite previous research participants stored in your Maze Reach database

You’re in full control! You define what you want to learn, set your interview goals, and customize your discussion guide. Maze’s AI moderator probes further with follow-up questions, rephrases if needed, and refocuses when conversations drift, all driven by your original context and intent.

Maze partners with trusted AI providers to power our features. Our AI providers do not use Maze customers’ data sent through the API (like your results, Clips recordings, or other types of data) to train their models or improve their services. Read more about Maze’s AI models and your privacy here. You can find additional information about our security measures here.

Maze's AI moderator and AI moderated interview study types are available with our Business and Organization plans. Please see our pricing page for more info on AI moderator availability.