From question to research in minutes
Describe what you want to learn. Maze builds a research-grade study—complete with questions, structure, and settings. No guesswork or waiting.
Any team. Any idea. Research worth acting on.
When anyone on your team can build and run their own studies confidently, your time goes back to what only you can do.
Describe what you want to learn and get a complete, ready-to-run study in minutes—no methodology expertise needed.
Get real user signal on messaging, concepts, or content before you commit budget—in minutes, not weeks.
AI study builder closes the gap between having access to research tools and actually using them across every team.
See what's new
With Maze's AI study builder, anyone can create a complete study built on methods researchers trust.
I would use this on every project. There's no reason to do it from scratch.
Director of Research
Broadcast & Internet Media Provider
Launch a study in four steps
What do you want to learn? Start with a question or choose a template. Maze turns it into a structured, research-ready study—fast.
Refine with guidance. Need to tweak something? Just ask. The AI stays with you from blank page to final version.
Review your study. Check your methodology, questions, and settings before you launch, so you know everything’s ready to go.
See how it works
No more blank page stares
Maze AI study builder follows your guidance and automatically designs research-grade studies in minutes.
Start building insights today
Frequently asked questions
Can I edit the study that Maze's AI study builder generates?
Can I edit the study that Maze's AI study builder generates?
Yes. AI Study Builder is a starting point, not a final answer—you stay in control the whole time. Keep chatting to refine your study, and adjustments apply automatically as you go.
What guardrails do you have in place to ensure high-quality output?
What guardrails do you have in place to ensure high-quality output?
Maze's AI detects methodological issues and biases as you build, and surfaces actionable suggestions to address them. Every study is evaluated against dozens of quality metrics refined through thousands of test sessions before it ever reached a real user. Plus, for every block the AI adds, you can see the reasoning behind each choice, so you're not just trusting the output, you're understanding it.
Will this help me choose the right study type?
Will this help me choose the right study type?
Right now, AI study builder is purpose-built for unmoderated studies. Study type recommendations, where Maze guides you to the right methodology based on your goals, are coming soon.
How is Maze's AI study builder different from using ChatGPT?
How is Maze's AI study builder different from using ChatGPT?
General AI tools give you a list of questions. Maze gives you a complete study that is structured with proven research methods, built-in guardrails, and everything configured and ready to launch. The difference isn't just output; it's that Maze builds research you can stand behind, not a draft you have to second-guess.
Can I upload my own research documents to build a study?
Can I upload my own research documents to build a study?
Yes. Use the upload button to bring in any existing documentation—a quick brief, a full research plan, whatever you have. The AI uses it to understand your specific goals and context, so the study it generates is grounded in your work from the start.
Does the AI explain its decision-making?
Does the AI explain its decision-making?
Yes. For every question or block, you can see the reasoning behind why the AI made that choice. It's not just transparency, it's a way to build confidence in the output and learn research best practices as you go.
Can this create a website study or prototype study?
Can this create a website study or prototype study?
Yes, the builder supports website and prototype tests. Just input the URL once you’re in the builder.
Is there a way for researchers to review studies before they go live?
Is there a way for researchers to review studies before they go live?
Yes. While anyone on a team can generate a study, organizations can build in their own review step if preferred, so researchers sign off before anything goes live.
Can I turn off this feature for my organization?
Can I turn off this feature for my organization?
Yes. Administrators can enable or disable AI study builder for their organization at any time using a dedicated toggle in account settings.