User Research
From idea to impact: Your guide to A/B testing prototypes
UX Research Glossary / Multivariate Testing
Multivariate Testing
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Multivariate testing is a UX research method that involves testing multiple variations of a design and its components to ascertain which combination of variables performs best. It’s similar to A/B testing, but instead of testing two versions, you compare more variables at once. Multivariate testing is useful for testing headlines, images, CTAs, page layouts, and more.
