Build with us: AI moderation for market research (US)

Want to understand what drives customer decisions without spending hours running interviews?

Join Rhys Hillan, Senior Research Partner at Maze, for a hands-on session exploring how AI moderation can help you hear from more customers while keeping you in control of your research. We'll build an ad testing study together in Maze, show you how to use video stimulus to explore customer reactions, and walk through how to analyze the results.

What we’ll explore together:

• Choose the right approach: Understand when AI moderation works best for market research and when a human-led interview makes more sense

• Explore customer needs and test ideas: See how an AI moderator can support everything from understanding purchase decisions to testing ads and concepts

• Build a better study: Learn how to use video stimulus and write instructions that guide the AI moderator's follow-up questions

• Make sense of your findings: Explore AI-generated summaries and themes, and how to check them against real participant responses

We'll finish with a live Q&A, so bring your questions!

Can’t join live? Register, and we’ll send the recording to your inbox. 📥