Discover what drives your market today
Test concepts, ad creative, and messaging
with AI-moderated research.
Make confident, research-backed decisions
Compare concepts, measure preference and appeal, then follow up on the answers that need more context.
See how people respond to the images, video ads, and campaign ideas representing your brand in the market.
Test positioning, claims, and headlines with structured comparisons and adaptive follow-ups.
Build the perfect questions in minutes
Drop in your brand context and project brief, and Maze’s research agent proposes your first study in minutes. You stay in control of every question.
The lines around research are blurring
61%
took on market research responsibilities in the past two years
4.5
new responsibilities, on average, were added to a researcher’s role
78%
face higher expectations for speed, while only 30% saw their budgets grow
Book a demo
Chat with a market research expert at Maze and learn more about our latest platform capabilities supporting the expanding researcher role.
See what your participants see
Maze delivers a polished AI conversation
experience you can trust
Market research is changing
Insights from 200+ research professionals and industry experts reveal how teams are navigating rising demand, AI adoption, and a changing research function.
More of your research, now in Maze
Questions market researchers ask
How is AI moderator different from a survey tool with AI follow-ups?
How is AI moderator different from a survey tool with AI follow-ups?
Survey tools can add follow-up questions, but not every research question fits a survey. With Maze, you can combine structured unmoderated studies with adaptive AI follow-ups or run voice-to-voice interviews with AI moderator. Choose the method based on the question, rather than what your tool allows.
Can I test video ads and creative?
Can I test video ads and creative?
Yes. Add images, video, and other creative as stimuli directly to your study. Participants can react to what they see, while AI moderator follows up on their responses to help you understand the reasons behind the results.
How do you make sure participants are high quality?
How do you make sure participants are high quality?
Maze helps you screen for participants you need and identify low-quality responses, so you can focus your analysis on useful feedback. You can also invite your own customers to take part.
Why bring market research and UX research into one platform?
Why bring market research and UX research into one platform?
The boundaries between research disciplines are already blurring. Keeping the work in separate tools can leave evidence scattered across vendors and projects. Maze brings more of your research together, so previous findings are easier to build on when the next question comes up.
How do I get started?
How do I get started?
Talk to our team about the study you want to run. We’ll help you scope it and set up your first AI-moderated study for free.