Behind the Data: Maze’s State of Market Research Report 2026

The lines around market research are blurring. Researchers are supporting more of the business, working across a wider mix of evidence, and facing growing pressure to do more, faster. In fact, participants told us they’ve taken on an average of 4.5 new responsibilities in the past two years.

AI is creating new capacity in the middle of that pressure, but teams are still working out where they can confidently rely on it. And while 89% say research is viewed as a strategic partner, only 33% say it usually enters during initial problem definition—leaving a smaller window to shape what happens next.

Join Maze and the market research leaders featured in The State of Market Research Report for a conversation about what’s changing across the industry—and what the findings mean for the people doing the work.

In this session, we’ll explore the key trends:

• Research demand is stretching resources

• AI capacity is outpacing confidence

• Strategic influence has a decision window

Hear directly from market research leaders as they unpack the data, share what they’re seeing in practice, and answer your questions live.

Can’t make it live? Register, and we’ll send the recording straight to your inbox.