Frequently asked questions

Maze is a user research platform that allows product teams to collect and analyze customer insights.

Maze is used by product teams to learn from their customers and use the insights and feedback to improve user experiences and build the right products, faster.

As part of a product research strategy, practical use cases include collecting quantitative and qualitative insights to monitor customer satisfaction, perform usability testing, validate ideas and concepts, and more.

Maze is a valuable platform for those who care about customer experience, particularly product teams - including designers, product managers, researchers, and product leaders.

We’re used extensively by over 60,000 teams, including some of the world’s top companies.

Turnaround times for typical research studies with Maze can be shortened from days to just a few hours. Keep in mind response times vary depending on type of study, recruitment method, demographic requirements of participants, and time of day you put the test live.

With solutions for product research, participant recruitment, and reporting, Maze enables everyone to run great research, make better product decisions, and scale insights company-wide.

Yes, we offer a Free Plan for individuals looking to kickstart usability testing, at no cost. Check all our plans.

In our platform, a maze is a succession of tasks and/or questions for testers to complete. It is the fundamental unit for testing in Maze. Each maze has its own results and reporting, and test results are collected on a per-maze basis.

Creating a maze is made very simple with our intuitive drag-and-drop builder that comes with a variety of research blocks. For each task, question, and extra screen you want to add to your maze, you use a block.

Learn more about blocks at Maze and how to set up and create your first Maze.

Maze allows you so test anything - concepts and ideas, customer satisfaction, product sentiment, prototypes and wireframes, content, information architecture or full live websites and apps.

Explore our library of Templates to see some practical examples of how Maze collects continuous insights.

Maze offers a breadth of functionalities to use in your research studies, including:

Yes. Interview Studies allow your to schedule, run, and analyze user interviews seamlessly with Maze.

Maze allows variant comparison, in which you can compare the results of up to five variations of your product. Maze also creates automated reports with high-level metrics so you can easily spot the winning version or delve into detailed analysis.

Yes. Apart from best-in-market reporting functionalities for quantitative analysis, Maze allows you to capture and analyze audio, video, and text answers from research studies with AI.

Maze has a breadth of AI-powered functionalities designed to elevate your product research and enabling you to collect more insights, faster, and with more precision than ever before.

Participants in Maze Panel are real people (not AI-generated) from more than 130 countries. You can target with precision the type of participants you want in your studies with over 400 demographic filters (role, language, income, qualifications, gender, and more).

Learn more about Maze's research panel.

Yes. Send product research campaigns to your very own tailored participant database, recruit participants contextually from your website, or directly send a link to a Maze to your participants.