Onboarding

Onboarding in UX is the process of introducing new users to your product. It involves educating customers on how to use your product while simultaneously highlighting its value to encourage product adoption. Onboarding flows are key aspects of the user experience, and can be a make-or-break moment for new users evaluating your product and how it can support them in completing their jobs-to-be-done.

Onboarding can also refer to introducing new features or products to existing users. Whenever a product update is released, users need to be onboarded—whether they’ve been with you one month or ten years. Testing the onboarding flow for all experiences is a crucial part of user experience research and product testing.