Product development encompasses all the stages needed to bring a product from concept to market. Whether you’re developing an entirely new product or improving an existing one, having an efficient product development strategy and the right product management tools will make the job easier and increase the likelihood of success.
This collection will walk you through the fundamentals and best practices of product development, along with real-life examples from successful companies and expert tips for creating your own product development process.
Let’s dive in.
Learn the basics
The new product development process: Stages and expert tips
Learn how to create a successful new product development process with tips and best practices from product and marketing experts.
Product development strategy: How to define the direction of your new product
Giada Gastaldello • Sep 6, 2021
Master the process
How market validation justifies new product investment
Learn how market validation justifies product investment with key insights from product leaders at airfocus and eDreams.
Product surveys: Best practices, questions to ask, and real-life examples
Giada Gastaldello • Aug 20, 2021
Explore real-life examples
7 successful product development examples
See how successful companies keep innovating and delivering increased customer value with these seven examples of product development.