Research & Testing
How to test marketing messaging: Validating claims with users before launch
Naomi Francis • Mar 11, 2021
All templates
Run a cloze test
Make sure your content can be clearly understood. Remove keywords with a cloze test to discover how easy your text is for users to read and digest.
What you’ll learn
Can your audience effectively comprehend your content and copy?
Remove text from your content to discover whether enough context is provided for users.
Choose what to include in your copy, and use data-driven feedback to shape your messaging and value propositions.
Measure reading comprehension from targeted audiences and ensure your words are providing the right impact for your product.
Related templates
PRO
Evaluate content impact
Content Testing • Product • Marketing
Evaluate content impact
Create clear content for your users
PRO
Get sentiment analysis
Content Testing • Product • Marketing
Get sentiment analysis
Tap into how your audience is really feeling
Compare website taglines
Copy Testing • Marketing
Compare website taglines
Craft taglines that grab your audience
Test content recall
Content Testing • Product • Marketing
Test content recall
Make your content memorable
